"Bait and switch" is a deceptive marketing practice where a seller advertises a product or service with the intention of luring customers in (the bait), but then tries to persuade them to purchase a different, usually more expensive, product or service (the switch). This tactic can be misleading and unfair to consumers, as they may have been enticed by a promising deal only to be presented with something entirely different when they are ready to make a purchase.
Identifying the bait and switch can be challenging, but here are some signs to watch out for:
Drastically Different Products or Services: If the product or service being offered is significantly different from what was initially advertised, it might be a bait and switch tactic. Pay close attention to the details and specifications to ensure they match what was originally promoted.
Out-of-Stock Excuses: Sometimes, sellers may claim that the advertised product is out of stock or unavailable. However, instead of offering a similar product at the same price, they try to sell you a higher-priced alternative.
Unwillingness to Honor the Advertised Deal: If you inquire about the advertised offer, and the seller is evasive or unwilling to provide the product or service as initially presented, it could be a red flag for a bait and switch.
Pressure to Upgrade: In a bait and switch situation, the seller might put undue pressure on you to upgrade to a more expensive option, even if you express a preference for the originally advertised product.
Fine Print and Disclaimers: Always read the fine print in advertisements. Sometimes, critical information or restrictions are hidden in the fine print that can change the nature of the deal.
Persistent Upselling: If you notice a pattern of the seller advertising one thing but consistently trying to upsell you on other products or services, it may indicate a bait and switch strategy.
Research and Compare: Before making a purchase, research the product or service and compare prices from different sources. This will help you identify any significant price discrepancies or differences in what is being offered.
Customer Reviews and Complaints: Check online reviews and customer complaints about the seller or business. If others have experienced bait and switch tactics, you'll likely find warnings or reports about it.
If you suspect that you've encountered a bait and switch situation, consider reporting it to relevant consumer protection agencies or seeking advice from consumer rights organizations. It's essential to protect yourself and others from deceptive marketing practices.